To be honest, unless you have an artist drawing his own book cover, as a publisher-editor you need to learn fast how to put covers together -and promo pieces.
Everything has to march up from text type, colour of text, size of text and so on. Lettering that is too large or too much cover text can ruin the cover art. You do not want that -the cover art is what catches the punter or potential customer's eye.
Even in black and white everything has to work. The dark, simple cover for Ben Dilworth's The Dark Night Detectives is a case in point.
Here are examples of art rejected or used.
All material/character (c)2020 Black Tower Comics & Books/T. Hooper-Scharf
Everything has to march up from text type, colour of text, size of text and so on. Lettering that is too large or too much cover text can ruin the cover art. You do not want that -the cover art is what catches the punter or potential customer's eye.
Even in black and white everything has to work. The dark, simple cover for Ben Dilworth's The Dark Night Detectives is a case in point.
Here are examples of art rejected or used.
All material/character (c)2020 Black Tower Comics & Books/T. Hooper-Scharf
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