If the whole Lulu thing bores you -tough.
Have no doubt about it: this is a fight for the very existence of Black Tower Comics & Books. I am glad that people have posted "if they go out of business the books will be rare so get copies now!" it is nice to see a 'community' at work.
Things will be going very quiet (I've been working on this for 18 hours now) and if the store front vanishes you all know why -Lulu is far more interested in sitting on their asses and counting the money coming in. All those internet ads full of smiling faces -fraud.
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